The last 3 seasons of MRSI seminars have consciously been about injecting new enthusiasm into the way we do business – actually, the way we look at MR it-self; and the way we drive business impact. (This is a 30,000 ft. macro quest!)
But, at the heart of the matter, deep down there are questions that are doing the rounds at conferences, both globally; and in India.
Should we call it MR? Should it be Data Driven Analytics? Should it be Evidence Base Consulting? Are traditional methods not useful? Is it the death of Qualitative Research? Will researchers survive this change? And so on…..
It is not the questions, but asking the right question matters in times like this.
The real question is: How are we preparing for this change?
As the Nobel Laureate Bob Dylan says:
The Times They Are A-Changin'
If your time to you
Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'.
MRSI’s Annual Market Research Seminar is India’s largest gathering of research and insights professionals and it provides a great opportunity for intellectual stimulation and networking.
There are always various exhibitors who showcase their products and services in the insights space and help one get a quick overview of what’s new in the industry.
The 2 day event is not only about intellectual papers and networking, it is a place to renew old friendships and make new friends and let your hair down at the Gala Dinner on day 1.
From senior professionals to the young dynamic new age practitioners from analytics and insights fraternity, start-ups and the users of insights from the corporate world as well as brand, marketing and media professionals are going to be there!
The MRSI annual market research seminar is attended by over 300 marketing and research & insights professionals and over a third from the research clients.