Join us & get enlightened about current market trends through our exclusive industry driven sessions at the Seminar:
Celebrating Indian Researchers – Papers from India presented at regional and global forums
Every year, a number of papers from Indian market researchers are presented at global forums. To celebrate their achievements, MRSI invites them to present their papers at the seminar. Also, this provides opportunity for our younger researchers to see international quality papers and motivate them to conduct world class research and create world class papers and presentations.
The ESOMAR International Landscape
In collaboration with ESOMAR, we bring selected international speakers to talk about new things that are happening in other parts of the world and also how they have solved the business issues in innovative ways providing food for thought for the Indian industry.
Original research papers
This session will see several original research papers around the topics below and the authors will compete for the best paper award.
Get to hear the voice of the young!
NEW THINKING – BREAKING THE MOULD
Speakers that have addressed business challenges with a fresher and exciting perspective, emerging interesting methodologies, framed the challenge differently, brought in agility, used emerging tech to solve a business issue, new forecasting tools, Operations front – quality and innovative recruitment methods, tackling issues etc. Cases where the team had the gumption to challenge the status quo.
CREATING GREATEST IMPACT
Speakers who have delivered exceptional business impact – branding, customer centricity, communication etc, drew inspiration from different sources and disciplines – be it tech, data analytics, art, philosophy, fusing methodologies.
DOES QUALITATIVE RESEARCH NEEDS SAVING?
Hear from speakers who have delivered exceptional qualitative research pieces to drive business impact and interesting methodologies that shaped the thinking of the brand team, delivered sharper insights; and newer ways of looking at Qualitative Research in the modern tech world.
For any business, it’s critical to keep pace with the rapidly evolving world – not just to grow but even to ensure survival. The new millenials of the market research industry have their own mojo to sound a clarion call for action to guide the industry to newer frontiers.
Like every year, 20 young researchers/marketers will take the stage to pitch their ideas about the direction for the industry. 5 out of these would get a chance to advocate their ideas in more detail to the audience.
The Community Program
The Community Program (TCP) is MRSI’s initiative to give back to the community by identifying small organisations working for a social cause at the grassroot level and partnering with them to make available to them world class research and insights to help them magnify their impact on the society by involving young researchers and mentoring them in conceptualizing, executing and presenting the research.
Hear from the 3 young researchers who were part of the program in 2018 and the how their work was used by the organisations.
Also, hear the challenges the selected social organisations would like to get answers to for 2019!
Celebrate with the winners of Dr. Lalit Kanodia Laureate Award 2018
Dr. Lalit Kanodia Laureate Award for MR Technology Excellence
A first-of-its-kind MR + Tech award in India is presented by Datamatics Global Services Ltd in joint collaboration with MRSI and ESOMAR.
The winner of the 6th edition of the award would be announced and the award ceremony will be held during the annual seminar.